Pittsburgh, PA, March 1, 2010 — David A. Gurwin, a shareholder in the Corporate Finance & Technology Section of Buchanan Ingersoll & Rooney's Pittsburgh office and chair of the firm's Technology Transactions Group and its Entertainment and Media Law Group, recently authored a chapter in the book "Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences," published by ETC Press. In the recently released publication, which serves as a "comprehensive guide for anyone who wants to work or play in the emerging terrain created by the interlocking orbits of contemporary media," Gurwin contributed the chapter, "In-Game Advertising in Video Games."
To learn more about the publication or to purchase a copy, visit ETC Press' website, www.etc.cmu.edu/etcpress, or click here.
Gurwin chairs the firm's Entertainment and Media Law Group. He is also chair of the firm's Technology Transactions Group, whose members focus on representing companies and individuals — regardless of the industry — with commercial transactions involving technology-related issues. He represents clients in a variety of industries, with a particular focus on Internet, computer, advertising, life sciences and technology clients, as well as those involved in the entertainment industries.