Craig Mills' article, "Conducting Efficient and Effective IP Enforcement Campaigns" was published in The Legal Intelligencer.
"If no mistake have you made, yet losing you are ... a different game you should play."This advice from the wise Master Yoda of the "Star Wars" series applies with equal force to protecting your intellectual property from pirates as it does to protecting the galaxy from interstellar villains. Always among the most extensive, expensive and risky types of litigation, IP enforcement campaigns can be even longer, more costly and more dangerous if they are waged in the expansive and hyper-aggressive style of yesteryear. In this day of "smart" technology, you need to play a smarter game to protect that technology and the trademarks that adorn it. Here are some tips that can help you create and conduct an IP enforcement campaign that achieves maximum results with minimum cost and risk.
To read the full article, please visit The Legal Intelligencer.