Bryce J. Maynard

Bryce J. Maynard


Alexandria, VA

Bryce J. Maynard focuses his practice in the area of trademark law. Bryce has significant experience in trademark litigation, including litigation in the federal district courts, the Federal Circuit Court of Appeals and the International Trade Commission, as well as before the Trademark Trial and Appeal Board.

Bryce's recent litigation matters include the following:

  • In the Matter of Certain Agricultural Machines and Components Thereof, No. 337-TA-487; Obtained general exclusion order and cease and desist orders for Deere & Company in matter involving "gray market" and other imported goods infringing Deere's famous green and yellow trademarks and JOHN DEERE trademark.
  • Institute of Chartered Financial Analysts of India v. CFA Institute, Cancellation No. 92046815 (TTAB 2008); Obtained summary judgment for registrant CFA Institute in cancellation proceeding based upon the petitioner's lack of standing, forcing withdrawal of the petitioner's pending trademark applications.
  • Waterford Wedgwood PLC v. Forma-Kutzscher Gmbh, Opp. No. 91/123,735 (TTAB 2007); Successfully represented Waterford Wedgwood PLC against infringement of its industry leading LISMORE mark for crystal and prevented registration of LISA MORI to applicant.
  • Michelin North America, Inc v. Pirelli, Opp. No. 91/160,239 (TTAB 2006); Successfully enforced Michelin's trademark rights in its family of “X” trademarks and prevented Pirelli’s registration of X-PRESSURE.
  • Chevron U.S.A., Inc. v. J&P Lube, Inc., et al., Civil Action No. 1:05 CV 1414 (E.D. Va. 2006); Secured a consent order requiring a former Chevron/Express Lube licensee to change its trademarks and the trade dress of its facility.
  • In the Matter of Certain Agricultural Machines and Components Thereof (USITC 2003); Represented manufacturer of agricultural equipment in obtaining general and limited exclusion orders and cease-and-desist orders from International Trade Commission preventing importation and sale of "gray market" agricultural equipment.
  • Deere & Co. v. MTD Products, Inc., 2004 U.S. Dist. Lexis 15776 (S.D.N.Y. 2004); Represented Deere & Co. in a matter enforcing Deere's trademark and trade dress rights in its green and yellow color combination.
  • Gus Sclafani Corp. v. Violet Packing Co., 2002 TTAB LEXIS 107 (TTAB 2002), aff'd, 54 Fed. Appx. 500 (Fed. Cir. 2003); Successfully defended an appeal to the Federal Circuit of a favorable ruling from the Trademark Trial and Appeal Board in a proceeding involving identical marks that had been used concurrently on food products for over 80 years.

His experience also includes counseling foreign and domestic clients in the selection, clearance, prosecution and monitoring of trademarks in the United States and abroad. He has helped many types of clients obtain trademark registrations and enforce their trademark rights, from individuals to multinational corporations. He also has significant experience in domain name matters and has helped several clients obtain the transfer of infringing domain names through UDRP proceedings. In addition, Bryce has experience in copyright law, including securing copyright registrations and advising clients in copyright enforcement and litigation.

In 2018, Bryce was named among the world's leading trademark professionals in the World Trademark Review 1000: "From initial searches to licensing matters and enforcement, he is immensely talented and extremely knowledgeable. He is also timely and easy to get a hold of even under tremendously tight deadlines."

Bryce was an associate with one of the oldest and largest law firms in the United States focusing exclusively on intellectual property, until its lawyers and other professionals joined Buchanan in 2005.

He is proficient in Italian.