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Bryce J. Maynard

Bryce J. Maynard


Alexandria, VA

Bryce J. Maynard focuses his practice in the area of trademark law. Bryce has significant experience in trademark litigation, including litigation in the federal district courts, the Federal Circuit Court of Appeals and the International Trade Commission, as well as before the Trademark Trial and Appeal Board.

Bryce's recent litigation matters include the following:

  • In the Matter of Certain Agricultural Machines (International Trade Commission) (represented Deere & Company in matter involving imported gray market goods infringing upon famous green and yellow trademarks; prevailed before ITC and on appeal to Federal Circuit)

  • v. General Conference of Seventh-day Adventists (Trademark Trial and Appeal Board) (defended owner of ADVENTIST mark for religious services against genericness claim; prevailed at trial and on appeal to Federal Circuit)
  • American Massage Therapy Association v. Implus Footcare LLC (Trademark Trial and Appeal Board); Polar Fusion LLC v. Implus Footcare LLC (Trademark Trial and Appeal Board) (defended owner of industry leading TRIGGERPOINT brand of massage rollers against multiple oppositions based upon alleged genericness; successfully secured registration of mark)
  • Kao Kabushiki Kaisha t/a Kao Corporation v. Khales (D.N.J.) (successfully represented owner of JERGENS brand sunless tanning lotion against counterfeiter)
  • E. Remy Martin & Co. v. Delta Distilling Company LLC (Trademark Trial and Appeal Board) (represented owner of REMY MARTIN mark against company applying for PERRY MARTIN for distilled spirits; forced applicant to withdraw application)
  • National Fuel Marketing Co. LLC v. National Fuel Gas Co. (M.D. Pa.) (represented large utility company in dispute over NATIONAL FUEL trademark; obtained favorable settlement)
  • Revzilla Motorsports, LLC v. Powersports Plus, LLC (Trademark Trial and Appeal Board (represented owner of PARTZILLA mark against opposition from owner of REVZILLA mark; prevailed at trial)
  • Adams & Brooks, Inc. v. Morris National, Inc. (Trademark Trial and Appeal Board) (represented owner of P-NUTTLES trademark for candy in successful cancellation action against registration for NUTFFLES for candy; prevailed at trial and on appeal to Federal Circuit)
  • Nationstar Mortgage, Inc. v. Ahmad (Trademark Trial and Appeal Board) (successfully obtained cancellation of registration for NATIONSTAR based upon fraud, and subsequently obtained injunctive relief from U.S. District Court for Eastern District of Virginia)
  • Raising Cane’s USA, LLC v. Fifty-Six Hope Road Music Limited(Trademark Trial and Appeal Board) (represented owner of ONE LOVE mark for restaurant services in opposition filed by Estate of Bob Marley; obtained favorable settlement)
  • Kwik Trip, Inc. v. United Refining Company of Pennsylvania (Trademark Trial and Appeal Board) (represented owner of KWIK REWARDS CLUB mark against opposition filed by owner of KWIK REWARDS mark; settled case after obtaining favorable decision on summary judgment)
  • Implus Footcare LLC v. Cozy Cabin Clothing LLC (Trademark Trial and Appeal Board) (represented owner of CABIN COZY mark in successful cancellation action against registration for THE COZY CABIN BOUTIQUE; prevailed at trial)

His experience also includes counseling foreign and domestic clients in the selection, clearance, prosecution and monitoring of trademarks in the United States and abroad. He has helped many types of clients obtain trademark registrations and enforce their trademark rights, from individuals to multinational corporations. He also has significant experience in domain name matters and has helped several clients obtain the transfer of infringing domain names through UDRP proceedings. In addition, Bryce has experience in copyright law, including securing copyright registrations and advising clients in copyright enforcement and litigation.

Since 2018, Bryce has been named among the world's leading trademark professionals in the World Trademark Review 1000: "From initial searches to licensing matters and enforcement, he is immensely talented and extremely knowledgeable. He is also timely and easy to get a hold of even under tremendously tight deadlines."

Bryce was an associate with one of the oldest and largest law firms in the United States focusing exclusively on intellectual property, until its lawyers and other professionals joined Buchanan in 2005.