As your business grows, you may decide to use third party resellers to market your technology products. It is important to plan a strategy and have the proper contractual agreements in place to deal with these relationships. Otherwise, differentiating business deals negotiated with multiple resellers can be a difficult process. Channel conflicts are often created because resale rights have not been specified and such lack of specification may increase your risk of breaching existing agreements or jeopardizing your intellectual property rights. Set forth below is a checklist of 10 key issues which should be negotiated as early as possible in connection with a reseller agreement dealing with the sale or distribution of software and/or hardware.