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Sep 24 2019
Hyatt Regency Morristown, Morristown, NJ, US

On September 24, Shareholder Linda Pissott Reig, in Buchanan’s Life Sciences section, was a speaker at Exl Events: 7th Promotional Review Committee Compliance & Best Practices, where she gave a presentation entitled “Best Practices for Promotion: Real World Evidence, Lanham Act, First Amendment & Off Label Consideration.” During the event, she discussed best practices for promotional use to avoid false and misleading communications, the similarities and differences between the Lanham Act and First Amendment issues, and the fine line between illegal promotion and useful information and pricing issues.