Buchanan Ingersoll & Rooney Litigation Shareholder Frank Taney Quoted on Expected Domain Name Expansion Battles by Philadelphia Inquirer
Francis X. Taney, Jr., a Litigation shareholder with Buchanan Ingersoll & Rooney, anticipates the ability to register specific domains will devalue the generic dot-com counterparts due to the sheer number of possibilities.
"Nobody has exclusive rights to use Philly," Taney explained; the term is part of hundreds of trademarks. "It's a nickname for the city and really for the region."
Internet Corporation for Assigned Names and Numbers (ICANN) appears to agree with Taney's assessment — that geographical and regional nicknames will prove a particularly heated market — and suggests cities submit their own applications for domain names.