IT Risk & Social Media Crisis Panel NACD Three Rivers Chapter
Apr 18 2012
- 2:00 PM
Duquesne Club, Pittsburgh, PA
You have just learned that a company employee lost a laptop containing the personal information of over a million customers. The attorney generals from eight states are demanding a full investigation of the breach and an explanation of the root cause.
Within a few hours of learning of the lost laptop, a company lawyer calls to tell you that your Chief Marketing Officer just tweeted that riots in a Third World country were actually caused by a rush to get to your company's online site to buy products. Human rights groups and the press are already demanding an apology and an explanation.
Without a comprehensive strategy to deal with crisis these two events can have a significant negative impact on business, stock price and continued efficient operation.
Buchanan Ingersoll & Rooney Data Security Shareholder Matthew H. Meade will join fellow panelists Michael Hines (Independent Director, TJX Companies, Inc., Dunkin Brands Group and GNC Holdings Inc.) and Dallas Lawrence (Chief Global Digital Strategist Burson Marsteller) to work through a hypothetical data breach and a social media crisis, offering insights on how to best approach managing the situation, investigating the incident, evaluating legal and business risks and handling the media.