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NAME, IMAGE, AND LIKENESS (NIL)

In the rapidly evolving world of college athletics, monetizing name, image, and likeness (NIL) creates both opportunities and challenges. For athletes and institutions looking to compete at the highest levels, NIL is impossible to ignore, yet, the legal landscape has become increasingly difficult to navigate and in a state of near-constant change.

  • Representative Experience
    • Represented both universities and licensees in the development and implementation of comprehensive NIL (Name, Image, Likeness) policies and licensing agreements.
    • Provided comprehensive legal counsel and strategic advice on NIL-related matters to a higher education institution, enhancing compliance and governance frameworks.
    • Advised an educational institution on the development of a robust NIL policy, including the establishment of royalty rates for contracts between student-athletes and licensing entities pertaining to co-branded merchandise.
    • Successfully defended a university and its head basketball coach in a defamation and NIL licensing action.
    • Managed complex legal matters related to defamation, privacy, and publicity rights, specifically focusing on NIL.
    • Offered general legal advice and counsel regarding various NIL matters to a prominent entertainment organization, ensuring adherence to industry standards and regulations.
    • Guided a major sporting retailer through licensing, manufacturing, and brand acquisition processes for sports equipment and merchandise, ensuring compliance and maximizing brand potential.
    • Represented an international Olympic athlete in connection with endorsement and NIL rights.
    • Developed and implemented an online acceptance procedure for student-athlete compliance forms, streamlining administrative processes and ensuring regulatory compliance.
    • Successfully defended a university in a Title IX class action lawsuit concerning sports equity, advocating for fair treatment and representation of all athletes.
    • Obtained a pre-season court order allowing a public university to seize infringing merchandise sold on its campus during home football games, protecting the institution's intellectual property rights.
    • Represented media clients nationwide in grievances arising from collective bargaining agreements, decertification petitions, and proceedings before the National Labor Relations Board.
    • Actively engaged with media clients across the country in disputes related to collective bargaining agreements and labor relations, ensuring fair representation in decertification petitions and NLRB proceedings.
    • Regularly represent entertainment agencies, professional athletes, coaches and higher education institutions in securing work visas, permanent residency and US citizenship