How Melissa Helps Clients
Melissa Croteau is the firm’s Chief Business Development Officer. In partnership with the firm’s executive team and administrative leadership, she assures clients and potential clients - locally or globally - know Buchanan’s differentiating strengths and capabilities. She leads a team skilled at creating opportunities for attorneys to promote their knowledge and experience, and amplify legal solutions that further business objectives.
What Clients Can Expect
With more than 25 years of experience in business development, marketing and communications, Melissa offers leadership and strategic direction to a range of initiatives that maximize client value. These include cross-function client teams, feedback facilitation, creation of insightful content, and development of service and technology solutions that keep clients ahead.
Prior to joining the firm, Melissa served on the executive leadership teams of a global law firm and a leading non-profit organization. She also provided strategic marketing consultation to law firms ranging from boutiques to national in scope. Throughout her career, Melissa has proven to be an effective change agent adept at building consensus and enthusiasm around organizational innovation.
Every day, I get to collaborate with exceptional teams that deliver uncompromising value and service through relentless focus and proactive thinking.
Outside the Office
Melissa’s personal passions are food and travel. The world is a wealth of adventurous itineraries and cuisines, and her goal is to explore as many as possible.
- Skilled at connecting legal expertise with business needs
- A frequent speaker on law firm business development and marketing best practices that leverage technology and strategies to optimize client service
Boston University, M.S.
Syracuse University, B.S.