Shari Boyle oversees the firm’s integrated marketing activities including branding, advertising, public relations, digital marketing, social media and internal communications. She is responsible for increasing visibility for the firm’s overall brand as well as raising awareness for its sections and offices. Her focus is to ensure marketing initiatives are strategically aligned to advance the firm’s business goals.
Armed with a valuable mix of corporate communications and advertising agency experience, Shari has built strategic and creatively inspired integrated marketing programs for numerous regional and national companies. Her approach leverages big, breakthrough ideas that maximize the budget and get results. With 25 years of experience under her belt, Shari has held senior leadership positions at Pittsburgh’s largest advertising agencies including MARC USA and Brunner, where she worked with many B2B and B2C brands in complex industries such as healthcare and energy. Prior to her agency experience, Shari worked for Highmark Blue Cross Blue Shield. While there, she marketed physician practices and insurance plans; wrote and produced corporate communications materials, handled proactive and reactive media relations; and led a taskforce to create an online customized health benefits plan.
Clarion University of Pennsylvania, B.S.
Public Relations Society of America