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Products Liability

Your brand matters. We'll help you protect it.


A single case could derail your reputation.


In the world of manufactured goods, the word on the street is what matters. Nothing is as valuable as the brand equity you've built over time and the trust consumers have in your product. But a single mishandled products liability case has the power to expose your company to unlimited public relations disasters and catastrophic monetary damages with long-term consequences.

Buchanan Ingersoll & Rooney's Products Liability Group understands this. We're commercial litigators with a practical understanding of how business works, and we will aggressively and thoroughly defend your position in an ethical way. We represent regional, national and international clients that design, manufacture, sell and distribute almost every kind of product. We have served as national and statewide trial and coordinating counsel, and we counsel our clients on the day-to-day ways they can minimize their product liability risks.

A unified team on your side.


One of our firm's more unusual advantages is our collaborative workstyle. We understand that our clients themselves offer valuable knowledge and perspective, which is why we partner with them to learn about their products and their industries.

Whether you're facing a single challenge to an allegedly defective product, a class action or a coordinated series of filings throughout many jurisdictions, our Products Liability Group can help you in an efficient and effective way with those challenges.

Avoiding litigation.


As successful as we are when it comes to litigation, we do believe that prevention can be the better route. Our attorneys counsel clients on how to avoid the filing of personal injury, mass tort and product liability claims and how to minimize the outcome of these claims in the event that they are brought. We may recommend a contract review, an analysis of current product literature and warnings or a preventive evaluation of products concerning potential products liability exposure.

We have the people and the technology to succeed.


We're justifiably proud of our support and computer network, which includes a force of experienced and committed paralegals and project assistants and a state-of-the-art document storage and retrieval system. Our system lets us image, code, retrieve and analyze documents, transcripts, video and other forms of electronic data at lightning speed. In fact, we've accessed and summarized as many as 1.2 million documents in a single case, and this technology has proven to be cost-effective in cases of all sizes and degrees of complexity. We can even provide your documents to you and your team through a secure link.

Our trial presentation technology is impressive too — it lets us digitize evidence, project it in the courtroom and apply callout boxes, highlighting and video deposition replay to enhance judicial and jury appreciation. We employ litigation technology coordinators to eliminate the need to outsource our presentations; the program gives us added flexibility at trial as well.