Pittsburgh, PA, March 1, 2010 — David A. Gurwin, a shareholder in the Corporate Finance & Technology Section of Buchanan Ingersoll & Rooney's Pittsburgh office and chair of the firm's Technology Transactions Group and its Entertainment and Media Law Group, recently authored a chapter in the book "Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences," published by ETC Press. In the recently released publication, which serves as a "comprehensive guide for anyone who wants to work or play in the emerging terrain created by the interlocking orbits of contemporary media," Gurwin contributed the chapter, "In-Game Advertising in Video Games."

To learn more about the publication or to purchase a copy, visit ETC Press' website, www.etc.cmu.edu/etcpress, or click here.

About Gurwin

Gurwin chairs the firm's Entertainment and Media Law Group. He is also chair of the firm's Technology Transactions Group, whose members focus on representing companies and individuals — regardless of the industry — with commercial transactions involving technology-related issues. He represents clients in a variety of industries, with a particular focus on Internet, computer, advertising, life sciences and technology clients, as well as those involved in the entertainment industries.