Kristi A. Davidson’s previous columns discuss the dos and don’ts of celebrity endorsements. In her most recent piece titled, “The Beginning of a Beautiful Relationship?” featured in this month’s issue of HFN Magazine, she focuses on how to handle a celebrity looking to create new products under their own brand.

Davidson’s article concentrates on understanding exactly what needs to be accomplished with the new product and for how long. She compels the reader to ask tough questions in regards to the celebrity relationship. For example, will either or both of you and the celebrity be able to carry out the brand when the terms run out?

Throughout her article, Davidson calls upon many questions often missed when it comes to working with celebrities and how to bring proper attention to these issues while drafting details.

Read the full article – “The Beginning of a Beautiful Relationship?” (HFN Magazine, May 31, 2013)