Buchanan Ingersoll & Rooney's Alexandria office will host the INTA Roundtable on the proper use of trademarks in advertising and product packaging on July 20, 2011.
The discussion will help brand owners understand how to ensure the proper use of their trademarks in advertising, product packaging, trade dress and social media. Additional topics will be discussed, including:
Use on goods
Format of trademarks
Use of trademark notices
What qualifies as trade dress
Issues regarding specimen
Facebook and other social media — the new advertising frontier