Buchanan Ingersoll & Rooney Recognized as ‘Market-Leading Innovator’ by Clients, BTI Consulting

Buchanan Ingersoll & Rooney is among “an elite group of law firms changing the way law firms do business,” according to client interviews conducted by BTI Consulting.

In the report, BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms, BTI Consulting measures top-of-mind, unprompted client citations based on direct feedback from more than 500 individual interviews with in-house counsel. Firms are evaluated and categorized under nine key elements that clients indicated drive their legal purchasing decisions:

Recommended
Short List
Premium Value
Bet-the-Company
Survivors
Movers & Shakers
Tech-Savvy
Value Leaders
Client Service Strategists