Buchanan Ingersoll & Rooney is among “an elite group of law firms changing the way law firms do business,” according to client interviews conducted by BTI Consulting.

In the report, BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms, BTI Consulting measures top-of-mind, unprompted client citations based on direct feedback from more than 500 individual interviews with in-house counsel. Firms are evaluated and categorized under nine key elements that clients indicated drive their legal purchasing decisions:
  1. Recommended
  2. Short List
  3. Premium Value
  4. Bet-the-Company
  5. Survivors
  6. Movers & Shakers
  7. Tech-Savvy
  8. Value Leaders
  9. Client Service Strategists